Photography by Studio EnVogue – Dothan, Enterprise and Ozark Alabama


In House PROFESSIONAL PRINTING!!!
May 19, 2007, 4:36 pm
Filed under: Uncategorized

Studio EnVogue is very pleased to announce another evolutional leap for our studio. After EXTENSIVE RESEARCH and a substantial investment we are now offering standard as well as large format printing on the most advanced Professional printing system on the market today. Our in house printing will only improve our already well established reputation for fast delivery and amazing quality. We will also continue to offer Kodak Endura prints through our outside lab through our convenient online ordering system. Now for those who may be wondering why we added this system, we encourage you to read on:

1- When we say we did the research, we mean it! We read the white papers from Kodak and Fuji as well as Epson, we reviewed the color gamut comparison charts, we even read the print permanance ratings from Wilhelm Research and we easily concluded that professional digital printing had surpassed the quality of traditional silver halide prints from days gone by.

2- While doing the research we learned that Kodak tested their papers at a much lower LUX rating (light brightness) than Wilhelm Research and in doing so may not be reporting the TRUE longevity of their print life. Kodak uses a lux rating of 120 for 12 hours a day while Wilhelm uses a lux of 450 for 12 hours a day; which one is more realistic? Kodak claims that the average homes uses a lux of only 120 while the average office is at 450… They also claim that a museum is at 120. I don’t know if you’ve been to many museums, but most are pretty dark, much darker than my house which has plenty of windows! I for one want this testing to be done at ratings higher than that of a dark museum which is probably dark for a reason (probably because they know that too much light is very damaging to their artwork)… In either case, according to their own white paper, their prints have a general lifespan of about 35 years when using a lux rating of 450! Our prints made with Epson’s K3 pigment based inks (which were tested with a lux of 450) are rated to last at least 71 years under normal conditions and up to 165 years with a professional grade UV protectant added. Yes, these are the COLOR LUSTRE FINISH ratings. The black and white ratings get quite a bit better! Put them in an album and they are going to last even longer.

3- In looking at the color gamuts, there was no comparison. The colors are simply richer and they are simply more of them. Skin tones are much more true and we won’t even talk about the detail… These prints simply bring photography to a whole new level that we had quite literally never seen before!

4- In using an outside lab, as I’ve done for many years, I truly never knew exactly what my clients were going to get. Now with our new color calibration system from Pantone we are GUARANTEED the EXACT color that we want. To put it bluntly, what our clients see on our computer screens is exactly what they get on their final product!

5- We made this decision, not because it was a cheaper process for us, but because if was a better product for our clients. Honestly, we can buy professional lab prints MUCH CHEAPER, but why do that when we can produce a MUCH better product for our clients that will have everyone BUZZING about us! Word of mouth advertising is the best advertising and we’d much rather have our clients out there singing our praises and we consider this investment as our BEST ADVERTISING expense to date!

By the way, you don’t have to take our word for it! We invite you to come see some of the amazing prints we have on display at our studio! Also, my husband and I both have been in this business for a long time. My husband has been factory trained by Kodak and Fuji and is probably one of the most knowledgable people around when it comes to silver halide technologies and if he thinks we’re headed in the right direction in going digital then I’m very confident in our decision to purchase our new printing systems! He or I both will be happy to answer any questions you may have about either printing method 🙂

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